Marketing MIx

• What is customer solution
• What is meant by cost to customer
• What is meant by communication with customer
• What is meant by convience to customer
• What are the 4ps in realtion with the 4cs
• What is crm
• How do you establish long term crm?
• What are the customers expectation of crm
• What is usp
• What the benefits of usp
• What is the difference between a brand and product
• What is the product life cycle
• What is the introduction stage in the product life cycle
• What is the growth stage in the plc
• What is the the maturity/saturation the plc
• What is the decline stage in the plc
• What are extension startegies
• How is the plc used in assissting with planning marketing mix decision
• How is plc used in identifying cash flow