QUESTION 1

• (a) (i) Define the term ‘market research’ (line 15). [2]
• (ii) Explain the term ‘social awareness’ (line 29). [3]
• (b) (i) Refer to Table 1.1. Calculate the profit margin Bilal made on the last three apartments that he bought and sold. [4]
• (ii) Explain one way in which Bilal may add value to the apartments he buys. [2]
• (c) Analyse two factors which could influence the demand for buying apartments in city W. [8]
• (d) Recommend whether Bilal should enter into a business partnership with Sophie. Justify your recommendation. [11]

QUESTION 2

• (a) (i) Define the term ‘liquidity’ (line 15). [2]
• (ii) Explain the term ‘internal growth’ (line 13). [3]
• (b) (i) Refer to Table 2.1 and any other relevant information. Calculate the total revenue from selling the Classic belt in 2020. [2]
• (ii) Explain one advantage and one disadvantage to BU of selling a range of sizes and colours of the Classic belt. [4]
• (c) Analyse two disadvantages to BU of the proposed process innovation. [8]
• (d) Evaluate the usefulness of Mintzberg’s roles of management for BU when recruiting a new factory manager. [11]