Identify Questions(1Marks) - 1 Word/Phrase Only.

Identify one benefit for a business of a unique selling point (USP) [1]

Differentiates it from competitors.

Explain Questions(3Marks) - Point + 2 Points of Applied Explanation

For example, Primary research methods may produce data that will be more up-to-date than data from secondary sources – may therefore be more useful to a business as data is more accurate.

Application - Giving an example real-world/To the context of the case study.

Analyse Question(8Marks) - 2 Points + 6 Points of Applied Analysis

Define.

1st Disadvantage/Advantage - 3 Points of Analysis(Chain) - Motivation to go down - productivity declines - costs increase which will lower profit margins(in context of case study).

2nd Disadvantage/Advantage - 3 Points of Analysis(Chain)

Application is using examples.

Evaluate Question(12Marks) - 2 Points + 6 Points of Applied Analysis + Evaluation & Conclusion

Evaluate whether BH should sell Asian food [12]

1st Point(For asian food) - 3 Points of Applied Analysis(Chain) - Evaluation

2nd Point(Against asian food) - 3 Points of Applied Analysis(Chain) - Evaluation