https://www.caiebusiness.com/how-to-solve-as-business-paper-1/

https://www.youtube.com/watch?v=T32Yotp3J-0&t=13s

Definition Questions(2Marks) - 2 Points Only.

For example, The Collection of data from second-hand sources. Those are not directly related to a firm’s needs.

Explain Questions(3Marks) - 1 Point + 2 Explanation Points

For example, Primary research methods may produce data that will be more up-to-date than data from secondary sources – may therefore be more useful to a business as data is more accurate.

Analyse Questions(5Marks) - 1 Point + 4 Points of Applied Analysis

For example, The moral principles that guide the way a business behaves. A business could reject cheap production methods that pollute the environment and add to social costs which will lead to higher sales as consumers see the business as more trustworthy. This may cause the business to set objectives like growth, profit, market share with an ethical perspective in mind even if it means sacrificing short term profits.

Application - Giving an example real world.

Analyse Question(8Marks) - 2 Points + 6 Points of Applied Analysis

Define - Performace related pay.

1st Disadvantage/Advantage - 3 Points of Analysis(Chain) - Motivation to go down - productivity declines - costs increase which will lower profit margins.

2nd Disadvantage/Advantage - 3 Points of Analysis(Chain)

Application is using examples.

Evaluate Question(12Marks) - 2 Points + 6 Points of Applied Analysis + Evaluation & Conclusion