• Explain the transformation process in production/operations.
• Explain the three main resources needed in production and give examples of each one.
• Explain, with examples, the differences between operational eff iciency and operational effectiveness
• Explain how high productivity can influence the competitiveness of a business.
• Explain the links between marketing and the operations process when a business attempts to increase value added (create further value).
• PR is a pottery business. It is well-known for making hand-decorated pots and vases. These are sold in craft stores and art galleries. A new managing director wants to develop new markets and plans to increase production by using equipment that will replace most of the jobs of skilled workers. Explain whether the new managing director is trying to make PR more labour intensive or more capital intensive.
• Evaluate the benefits and limitations of the change to the operations process being planned by the managing director.